Finally, a Digital Marketing Team that cares.

We get it. You’ve put everything into your business: money, time, blood, sweat & tears, hopes & dreams.

You want the best for your business, and it deserves the best.

We pride ourselves in caring about our clients’ businesses as much as they do.

Meet Your Team

Kevin Sando

Founder & CEO

An expert in Search Engine Optimization and Site Engagement, Kevin makes sure all the technical details are not only correct, but optimized for you. Kevin also knows how to truly build passive income from the internet. 

Nadia Simon

Project Manager

Nadia is a seasoned leader, with refined skills in multitasking, client relations, and time management. As VitalUP's Project Manager, she uses her leadership abilities to make sure our clients needs, objectives, and deadlines are met on a daily basis.

Kelsie McKenzie

Senior Digital Marketing Specialist

Kelsie has a masters in marketing communications with a specialty in digital marketing. Her knowledge base on all things digital combined with over eight years of experience in SEO, community management, social media marketing, and content writing help deliver a tailored, impactful experience to every client.

Lindsay Lau

Digital Marketing Specialist

Lindsay is our in house creative. With her keen eye and skill with words and storytelling, she heads up our social media management services. She is also a professional photographer and handles any and all brand photography, from headshots to social media content.

VitalUP Marketing Mission + History

VitalUP Marketing was founded in 2018 by Kevin Sando, engineer/marketer/internet entrepreneur, and Shana Cosgrove, CEO of software and cybersecurity firm Nyla Technology Solutions.

It all began with Kevin's love for dogs and the founding of MyDogLikes nearly 15 years ago. Through years of hard work growing that publication into a trusted industry resource Kevin fell in love with all things SEO and digital marketing. 

He decided to take all those lessons learned in building his own brand and offer those services to other businesses looking to expand their digital footprint.

In the 5 years since our founding VitalUP has worked with dozens of companies across the country in industries including healthcare, education, aerospace, finance, event management, cybersecurity and the gamut of local services. 

Data driven solutions, efficiency, and business acumen are what sets us apart. In fact, more than 75% of our team members are successful business owners in their own right. We understand bootstrapping budgets and making every dollar count. We aren’t going to sell you needless services but we are here to help guide you and  decide where your marketing efforts make the most sense and will provide the greatest return on investment.

Whether you are looking for increased brand recognition, website traffic or straight up sales, we can help. And the proof is in the results we provide. Right from the start and to this day we are proud to say that we are nearly 100% client referral based.

As of 2024 we now serve clients in more than 10 states with a team distributed coast to coast from NY to WA.

Careers + Internships

Lindsay Color Tests-42

Enough about us, tell us about you.

At VitalUP, we are always looking for new members to join our team of creatives!

Currently Searching For:

-Social Media/Marketing Specialist
-Graphic Designer
-Digital Marketing Intern

Work From Wherever.

Our team is free to work wherever they like, and they do! We're headquartered in Rochester, NY but we have staff and freelancers from coast (Washington State) to coast (Washington DC) and many places in between!