Get found: Search engine optimization

Stop hiding on page 2.

Get found at the top of Google, and in the answers AI gives, whenever a potential buyer is looking for your product or service. Our team has more than 20 years of experience ranking businesses online.

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More than 50% of clicks go to the top 3

People don't scroll through pages of results, and they don't wait. If you're not near the top, you're handing customers to your competitors. We put you where buyers are already looking.

Top 3 results: more than half of all clicks
Page 2

SEO, AEO and GEO: three ways to be found

They share a foundation, but each one aims at a different place your customers look.

SEO Search engine optimization

Ranks you in Google's list of results, so searchers click through to your site.

AEO Answer engine optimization

Makes your content the direct answer: AI Overviews, featured snippets and voice assistants.

GEO Generative engine optimization

Gets you mentioned, recommended and cited in ChatGPT, Claude, Perplexity and Gemini.

What the AI visibility work involves

Entity and knowledge graph building

AI models reason about businesses, not just pages. We build a clear, connected profile of who you are, what you do and where, so models attach your name to the right answers.

Entity registrationBusiness, service and area mappingAuthority citations

AI crawler access

Many sites quietly block the bots behind AI answers. We open the right access and structure pages into passages a model can quote accurately.

GPTBot, ClaudeBot and PerplexityBot auditllms.txtPassage-level structure

Conversational query coverage

People ask AI full, specific questions. We map and test the real phrasing your customers use, not just keyword variations.

Customer prompt trackingNatural-language FAQsComparison tables

Off-site signals

AI often trusts a review site or forum thread more than your homepage. We work the sources models cite so the outside story about you is accurate.

Reviews and directoriesReddit and forum monitoringDigital PR

Schema and structured data

Structured data hands AI your hours, services, service area and reviews in a format it can read with confidence.

LocalBusiness and Service schemaFAQ and Review schemaProfile consistency

AI visibility reporting

We check monthly whether, and how, AI answers mention you and your competitors, and flag negative drift early.

Citation trackingCompetitor comparisonSentiment monitoring
Book a free AI visibility audit Explore AI search optimization Already an SEO client? Add it to your plan. See AI Visibility pricing

How SEO helps your business

Search traffic you earn keeps working long after the work is done.

Increased organic traffic

More visitors from search, without paying for every click.

Enhanced user experience

A faster, clearer site that people and Google both prefer.

Trust and credibility

Ranking high signals that you're a business worth choosing.

Competitive advantage

Win the searches your competitors are counting on.

Better engagement

The right visitors stay longer and do more.

Long-term results

Rankings you build keep paying off month after month.

Proof, not promises.

Two SEO engagements, in two very different industries, with the numbers to show for it.

See all our work →

What's included

Everything it takes to climb the rankings and stay there.

See SEO pricing
  • Keyword research
  • Technical optimization
  • Content creation
  • Link building
  • Monitoring and reporting
  • AI search visibility (AEO and GEO)

Questions about SEO

What is SEO?
SEO, or search engine optimization, is the practice of optimizing your website and its content to improve its visibility and rankings on Google. It combines technical optimization, on-page optimization and off-page techniques.
Won't Google just find my site anyway?
Google may find your site, but ranking well takes intentional effort. You can learn SEO yourself, or hire a team that does it every day.
What are AEO and GEO?
Answer engine optimization (AEO) and generative engine optimization (GEO) help your business show up inside AI-generated answers, like Google's AI Overviews, ChatGPT, Claude, Perplexity and Gemini, instead of only in the list of links below them.
I already do SEO. Do I need AEO and GEO too?
They build on the same foundation: structured data, citations and clear content. But AI tools choose sources differently, so there's specialized work on top, from entity building and AI crawler access to tracking how AI describes you. For existing SEO clients we offer it as an add-on.

Tuned for your industry

The same service, run by a team that knows your customers and their industry.

VitalUP Pet

Our flagship practice

Veterinary

Clinics, hospitals and groups

Medical

Practices and clinics

Dental

Practices and DSOs

Government contracting

Agencies, vendors, contractors

Seniors housing

Communities and operators

Local services

Trades, pros and home services

Manufacturing

Industrial and B2B

Financial services

Tax, wealth and insurance

Ready to grow UP?

Tell us where your business is today and where you want it next. Call (585) 831-7226 or book a time online.

Book a free strategy call