The pet practice of VitalUP Marketing

Marketing for the brands pets love.

We help pet brands reach more customers, increase sales and build a loyal following, with digital marketing made for the pet industry.

Why pet brands choose us

Book a free strategy call Send us a note ↓

Best seller

Your brandCrunchy Bites, salmon recipe★★★★★ 4.9 ( reviews)$14.99

+1 added to cart+1 added to cart+1 added to cart+1 added to cartAdd to cart

sold this month

Tell us where you want to grow.

Tell us a little about your business and we'll get back to you with ideas for the quickest wins. Rather talk now? Book a call.

Book a Paw-sultation now

We started in pet.

17 years ago our founder, Kevin Sando, started MyDogLikes, a publication for dog lovers. Growing it taught us SEO and digital marketing from the inside. Today our family of pet publications includes MyDogLikes, MyCatLikes and Animal Bliss, and VitalUP was built on what they taught us.

We know pet parents because we're pet people: they read every label, trust other owners and stay loyal to the brands that earn it.

17years in the pet industry

nearly 100pet companies served

From small home operations to multi-billion dollar brandsFood, treats, toys, accessories, retail, pet services and veterinary networks.

We don't just market to pet parents. We publish for them.

Our family of pet publications is where we learned this business, and where we still test every idea. It gives your brand something most agencies can't: a direct line to pet parents.

A VitalUP publication MyDogLikes Toy and treat reviewsDog-friendly travelCare and training guides
Where it all started. Honest reviews of dog toys, treats, food and gear, plus dog-friendly travel guides and care tips.
Visit MyDogLikes ↗
A VitalUP publication MyCatLikes Cat product picksGift guidesHappy-cat how-tos
The sister site for cat people, covering the products and advice that keep cats (and their humans) happy.
Visit MyCatLikes ↗
A VitalUP publication Animal Bliss All the animalsWellness and careStories pet parents share
A home for every kind of animal lover, from wellness and care to the stories pet parents love to share.
Visit Animal Bliss ↗

What that means for your brand

Tested on our own sites first
Every SEO, content and affiliate tactic we recommend, we run on our own publications before it touches your brand.
Reviews and gift guides
Pet brands we work with can be considered for honest reviews, gift guides and features, always clearly disclosed.
Real pet-parent insight
We see what pet parents search for, read and buy every day, and we bring that into your strategy.

Pitch your product to our editors 17+ years publishing · Thousands of monthly readers · Thousands of email subscribers

Fill the bowl. Then refill it.

Food, treats, toys or accessories, every sale walks the same path: from the first search to the reorder. We help at each step.

1
Discover
A pet parent searches “best grain-free puppy food” or scrolls past your video.
2
Compare
They weigh your ingredients, reviews and story against the brand next to you.
3
Buy
On your site or on Amazon, the product page answers every question and checkout is easy.
4
Reorder
The bowl is empty again. Email, subscriptions and retargeting bring them back to you.

Same path. A different playbook for every aisle.

A bag of food is a long-term commitment. A squeaky toy is an impulse buy. We weight each step toward the channels your category actually sells on.

Food

Win the switch from their old bag to yours, then keep the bowl full.

SearchContentEmail

Treats

Bought on impulse and loved on camera. Turn one bag into a habit.

SocialVideo

Toys

They sell when you see a dog lose its mind over one.

VideoPhotographySocial

Accessories

Collars, beds and gear sell on style.

PhotographySocialAds

The tail-wag index.

Put the path and the playbook together and here's what happens. Keep scrolling and watch what growth does to this tail.

Launch120 orders a monthA gentle wag
Growing480 orders a monthPicking up speed
Best-seller1,240 orders a monthFull helicopter

Illustrative numbers.

For veterinary clinics

The clinic pet owners find first.

From single-doctor practices to multi-location groups and networks across borders. The same pet owners who buy from our brand clients are searching for a vet near them.