Grow UP: Strategy

One cohesive plan, every channel.

Every business is unique, and a one-size-fits-all approach to marketing doesn't cut it. We build strategies for startups, growing firms and large enterprises alike.

Your route to growth, mapped before takeoff.

We plan every stop before spending a dollar, then fly the route with you and adjust when the data says so.

ResearchGoalsAudienceChannelsContentData

Our multi-pronged approach

Six steps that turn scattered marketing into one plan that works.

  1. 1

    Research

    Your industry, audience, competitors and trends, to find the openings.
  2. 2

    Goals

    Measurable objectives tied to awareness, traffic, leads and sales.
  3. 3

    Audience

    Segments by demographics, interests and behavior, for messages that land.
  4. 4

    Channels

    SEO, paid ads, social, email and content working together.
  5. 5

    Content

    Blogs, social, video and thought leadership that engage.
  6. 6

    Data

    Analytics that guide every adjustment.

Startups to corporations, every stage of growth.

We've worked with startups, mid-market firms and corporations across industries, and we adapt the plan to where your business is right now. Don't know where to start? That's exactly where we start.

Questions about marketing strategy

What do I get from a strategy engagement?
A clear plan covering your goals, audience, channels, content and budget, with priorities and the numbers we'll use to measure success.
Do I have to hire you to carry out the plan?
No. The plan is yours. Many clients have us run it, but some take it to their own team.
How long does it take to build a strategy?
Most plans come together in a few weeks, starting with research into your market, competitors and customers.
Is strategy only for big companies?
No. We work with startups, small businesses and large organizations. The plan is scaled to your budget and stage.

Tuned for your industry

The same service, run by a team that knows your customers and their industry.

VitalUP Pet

Our flagship practice

Veterinary

Clinics, hospitals and groups

Medical

Practices and clinics

Dental

Practices and DSOs

Government contracting

Agencies, vendors, contractors

Seniors housing

Communities and operators

Local services

Trades, pros and home services

Manufacturing

Industrial and B2B

Financial services

Tax, wealth and insurance

Related services

All services

Ready to grow UP?

Tell us where your business is today and where you want it next. Call (585) 831-7226 or book online.

Book a free strategy call