Creative, data-driven, results-motivated

Marketing that lifts your business UP.

SEO, websites, paid ads, social and content from a team that runs businesses too, with specialist practices for pet, medical, local service businesses and more.

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5.0 on Google160+ companies worked with
Tuesday5:00
YOUR BUSINESS · 4:48 PMNew quote requestFrom your website contact form.
YOUR BUSINESS · 3:05 PMYou moved up to #1For “best clinic near me.”
YOUR BUSINESS · 1:20 PMNew 5-star review“Booked in minutes, great experience.”
YOUR BUSINESS · 11:40 AMAppointment bookedThursday at 10:30, booked online.
YOUR BUSINESS · 10:15 AMIncoming callFrom your Google Business Profile.
YOUR BUSINESS · 9:02 AMNew lead from GoogleSarah K. asked about a free consultation.

Tell us where you want to grow.

Tell us a little about your business and we’ll get back to you with ideas for the quickest wins. Rather talk now? Book a call.

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    Specialists where it counts

    Every practice runs on the same SEO, web and advertising expertise, tuned by a team that knows the industry: its customers, its competitors and its rules.

    Flagship practice

    VitalUP Pet

    17 years in pet and nearly 100 pet companies served, from small home operations to multi-billion dollar brands.

    FoodTreatsToysAccessoriesPet servicesVeterinary Explore VitalUP Pet

    Medical

    More patients from search, ads and reviews, for practices and clinics.

    Veterinary

    More pet owners through the door, for clinics, hospitals and veterinary groups.

    Another industry?

    We work with businesses across many fields. Explore more of what we do, or book a call and tell us about yours.

    From Rochester to wherever you grow.

    VitalUP was founded in 2018 by Kevin Sando. More than 75% of our team run successful businesses of their own, so we treat your budget like ours.

    8years in business
    clients
    12client countries
    15team members

    Clients we’ve helped grow

    See our work
    • 1291 Group
    • Epcon Industrial Systems
    • Greater Maryland Orthopedics
    • Hurricane AeroDefense
    • JDC Events
    • MyDoc Concierge of Tampa Bay
    • Nyla Technology Solutions
    • e3 Corporate Solutions
    • MyDogLikes
    • Surgical Development Systems
    • US Tax Services
    • Verbatim Financial
    • Trinity Family Physicians

    What we do

    Data-driven, efficient and focused on return. We only recommend what will move your numbers.

    Search engine optimization

    Get found at the top of Google whenever a buyer is looking for what you offer. 20+ years of SEO experience.

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    Web development

    New sites, refreshes, online stores and blogs that look good and turn visitors into customers.

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    Paid advertising

    Google and social ad campaigns that bring qualified traffic without wasting budget.

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    AI search optimization

    Get cited when customers ask ChatGPT, Gemini or Google’s AI Overviews for a recommendation.

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    Social media

    Strategy and day-to-day management that builds awareness and loyalty.

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    Content creation

    Blog articles, press releases, newsletters and print, written so you can run your business.

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    Photography & video

    Product, headshot and event photography, plus brand, social and testimonial videos.

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    Strategy & maintenance

    A plan built around ROI, and ongoing care for your website once it’s live.

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    Recent work

    176keywords ranked by month 2
    Veterinary

    European veterinary network

    Four scattered country sites re-launched as one multilingual platform, with organic search growing from the first month.

    Download the case study
    8xorganic traffic
    Medical

    Orthopaedic practice

    Monthly organic page views up from 3,000 to 24,000, and ranking keywords from 250 to 12,000.

    Download the case study
    +99%search impressions
    Financial services

    International wealth-structuring firm

    Twice as visible in Google, nearly 3x the sites linking to it and 750 more ranking keywords in one year.

    Download the case study
    20xtraffic growth
    Education

    Tutoring company

    20x growth in website traffic.

    Case study coming soon

    Nearly every client comes by referral.

    “They are experts at SEO, Google Ads, and WordPress, and they're always friendly and professional.”
    Catherine D.
    “The VU Team is fast, creative, and always available when we need them.”
    Leandra C.
    “It has been an absolute pleasure to work with you and your company over the last many years.”
    Scott G.

    Ready to grow UP?

    Tell us where your business is today and where you want it next. Call (585) 831-7226 or book a time online.

    Book a free strategy call