Easy Tips To Get Customer Feedback For Your Website and Social Media

In today’s highly competitive marketplace, positive client testimonials and constructive feedback can either make or break your business. Testimonials build trust, enhance credibility, and can drive in prospective customers to take action. However, the question is how do you actually get your clients to give you feedback and testimonials for your website and social media – and do so consistently? 

Here’s a step-by-step guide on how to collect authentic testimonials and valuable feedback that will strengthen your brand and create credibility for prospective customers. .

1. Make It Easy and Convenient

One main reason why clients do not share any testimonial or any kind of feedback is it’s just too cumbersome, too many steps and complicated. Nobody wants to have to figure out a new app, download anything or click through 5 different pages. 

Make it simple for them by:

Giving a clean format: Use a template or a questionnaire with set questions that they can immediately fill up. For instance:

• What problem were they facing before working with you?
• How did your product or service solve this problem?
• Do you think you would refer us to others? Why?

Give them multiple options: Let them respond by email, a feedback form, direct messages on social media, sms, or even a quick phone call.

Propose a time frame: Politely ask them for their feedback or testimonial within a week to create an urgency without being pushy.

2. Emphasize the Benefits to Them

Clients are more likely to respond when they see what’s in it for them. Position your request as mutually beneficial. 

• Showcase them as an industry expert: A testimonial featuring their business on your website/social media could help boost their visibility.
• Express gratitude publicly: Mention that you’ll tag their company or profile (if applicable) when sharing their testimonial, offering them a bit of free promotion.

You can follow up by saying that we would love to publish “their success story” on our account or website. It gives them the privilege to celebrate their personal victory socially.

3. Time It Right

The Perfect Moment for a Testimonial

Timing is everything. Asking for feedback or a testimonial at the wrong moment can come across as insincere or awkward. Here’s when to ask:

• After a major win : If you have just helped someone achieve a significant result, now is the perfect time to ask for their glowing testimonial.
• In the moment of satisfaction : If a client emails with appreciation or thanks you in passing, ask for a testimonial while the positive feelings are fresh.
• During project conclusion: At the end of a successful project, send a follow-up message that consists of a request for feedback and/or testimonial.

4. Use Incentives to Good Effect

While incentives do not dilute the validity of testimonials, there are ways in which providing small tokens of appreciation might get clients to respond. 

• Special Discount- Give them special discounts as a thank you gesture for sharing feedback.
• Freebies- Appreciation for feedback with freebies will work well.
• Special Insights- Provide a free eBook, webinar, or industry report as a reward for submitting feedback.

Make it clear that their feedback is valuable, and the incentive is simply your way of showing gratitude—not payment for their words.

5. Be Genuine and Grateful

Reach out with a warm and genuine tone. Personalize your message by letting them know you care deeply about their opinion. Example:

• Hi [Client Name],

I hope you are doing great! It was a pleasure to work with you on [specific project/product]. Your insights and support have been invaluable. I would love to feature your thoughts on how we helped solve [specific challenge]. If you’re open to it, we’d be so grateful for a quick testimonial!

• Thank you in advance, and please let me know if there’s anything I can do to make this easier for you.

Follow up with a thank-you note or email once they’ve submitted their testimonial to express your appreciation.

6. Ask for Feedback First, Then Testimonials

Turn Feedback into Testimonials

Clients may feel more comfortable providing feedback than writing a glowing review outright. 

Start by asking for honest feedback:

• Ask, “How did we do? Are there any areas we could improve on?”

Use their positive responses as a springboard for a testimonial. 

• For example, if a client praises a specific aspect of your service, you can ask, “Would you mind if we shared this on our website or social media?”

7. Examples of Great Testimonials

Sometimes clients do not know what to say, which can make the process intimidating. Share examples of other testimonials to inspire them.

For example:

• “[Your Company] helped us increase sales by 30% in just three months! Their team was professional, efficient, and a pleasure to work with.”
• “Thanks to [Your Company], we streamlined our operations and saved countless hours each week!”

Let them know that it doesn’t necessarily have to be long; it can be short as long as it is truthful and particular.

8. Social Proof

Use any existing testimonial to encourage your other clients to contribute in the same way. Many clients tend to follow suit when others praise your services or products publicly – an example is when a customer leaves a positive comment on your social post and others start responding/replying with their own positive experiences. 

Just share a post with happy client’s story, and with that at the end, something like this:

• “We love hearing from our clients! If you’d like to share your experience, we’d be thrilled to feature your story too!”

9. Automate and Streamline the Process

If you’re managing multiple clients, consider automating the feedback and testimonial collection process.

Use the following tools to create simple testimonial request forms.

• Google Forms, 
• Typeform, 
• SurveyMonkey

Set up automated email reminders to follow up with clients post-project.

Automation saves time while keeping your approach consistent and professional.

10. Respect Their Time and Privacy

Respect, Flexibility, and Privacy!

Some clients may be hesitant to give public testimonials because of privacy issues or a busy schedule. Be respectful of their time and wishes:

• Offer anonymity: If they are uncomfortable with their name being used, assure them that their testimonial can remain anonymous.
• Accept informal formats: Some clients might want to record a short video or give a quick voice note rather than writing.
• Be flexible and understanding.

Conclusion

Asking clients for feedback and testimonials is not as difficult as it sounds. When you make the process simple, time your requests, and show appreciation for what they do, most clients will be happy to assist you. However, there is still a strategy to execute when using this feedback on your social media and website to gain trust, traffic and sales. Leave that to VitalUp, we will analyze your client experience and build a funnel to provide positive and consistent feedback to publish on your website, socials and video.