How to Improve the ROI of Your Dental Marketing Strategy in a Competitive Market

The purpose of any dental marketing strategy is to increase your ROI while reducing your cost burden. VitalUp marketing brings to you this blog that focuses on strategies that can be used to increase your return on investment and help you boost visibility and reach the target audience you desire. Understand all that it takes to keep your clinic going by partnering with VitalUp!

Introduction 

Dental marketing is more than just proving that your care is better than others; it is, in fact, a more holistic strategy that focuses on delivering measurable results. As marketing costs increase, who is to ensure that you are getting the same return on investment that your clinic deserves?

If you’re spending money on a marketing strategy, then your investment needs to turn into growth. Here is how you can improve the ROI of your dental marketing strategy by partnering with a company like VitalUp Marketing, which gives a guaranteed growth rate based on your investment. 

Define Your Target Audience Clearly

Understanding your target audience and demographic is essential to ensure that your investment is put into the right places. The correct dental marketing strategy will help focus on these aspects: 

• Building a detailed patient persona based on data. 
• Using geo-targeting with online ads to bring focus on those areas which you service. 
• Tailoring your message to certain segments of society that would most likely need your services. 

The faster you learn to target your dental marketing strategy, the quicker you will see returns. 

Track and Measure Everything

Track metrics to boost ROI

The most effective way to get an ROI on your dental marketing strategy is to measure and track performance. These are the following metrics that are tracked by an effective marketing strategy:

• Website traffic from external sources and linking 
• Conversion rates from PPC marketing 
• Social media engagement, like shares and comments

Data and information are power; with these metrics, you can find out how effective your strategy truly is and where you need to improve.

Optimize Your Website for Conversions

After setting the base, you must optimize the website for conversions. Your website is your biggest tool to convert clicks into clients. Here are a few things that are good dental marketing strategy should consider:

• Fast loading speeds
• Clear CTA buttons dispersed across pages
• Live chats and interactive elements
• Easy-to-navigate websites
• Content like blogs and positive patient testimonials are showcased optimally
• A mobile-friendly design 

Small changes can heavily impact the ROI received on your dental marketing, leaving you amazed at the results.

Invest in Local SEO

Boost ROI with local SEO for your dental clinic

Investing in SEO across the country may not be as effective. Instead, investing in local SEO is the right step to take. A dental marketing strategy will be able to do the following for you: 

• Optimizing your Google Business Profile
• Focusing on reviews on Yelp and Google
• Spreading your name across digital directories

Local SEO has a higher ROI than regular and is lower on cost factors as well.

Use Paid Ads Strategically

PPC is a straightforward, short-term game that presently increases visibility and your ROI. Here is how PPC creates an effective dental marketing strategy:

• Using geo-targeting to attract the right patients
• Running ads at optimal times to reduce costs
• Tracking conversion rates
• Using A/B testing for your ads 
• Filtering out clicks using negative keywords

The goal is not to attract traffic but to attract the right kind of traffic that will convert.

Leverage Patient Reviews and Referrals

A dental marketing strategy should leverage patient reviews by responding to negative feedback professionally and harnessing the power of positive referrals to improve and encourage word of mouth, reducing the need for advertising.

Retarget Website Visitors

Retarget visitors to boost bookings

Continuing to re-target those who visited your website to ensure that their clicks convert. First-time visitors usually won’t book an appointment. However, targeting them using ads and emails will help increase your warm audience and bring them back to your website to increase appointment booking.

Create Valuable, Patient-Focused Content

Creating content is a simple tool but it can be one of the most powerful ways to increase ROI. Any effective marketing strategy should focus on creating a content schedule that has a mix of educating patients and engaging with them. 

For example, blogs, posts, video testimonials, and downloadable guides will help increase traffic and make your audience feel heard and valued. 

Hire a Dental Marketing Strategy Specialist

The most foolproof way to bring in returns is to partner with and hire a trusted digital marketing brand and specialist like VitalUp Marketing. What VitalUp Marketing does for you is:

• Understanding your cost per acquisition
• Working according to your budget
• Setting benchmarks and reaching them, showing results

This may seem like a small investment, but it pays high returns and is a proven way to optimize your dental marketing strategy.

Conclusion

Using these simple, effective tools, you can increase the ROI of your dental clinic and achieve the results that you desire. In the present competitive market, you can either focus on your craft or your dental marketing strategy. 

Therefore, hiring a company like VitalUp Marketing ensures that you have time to focus on what matters while we focus on doing what we do best: optimising your business profile and keeping your chair full, no matter how high the competition. 

Contact us today and see the difference in your dental marketing strategy!